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How The Junk Food Companies Target Your Children

How The Junk Food Companies Target Your Children

04/10/2013

Food Myths - The Myth of Choice
How The Junk Food Companies Target Your Children



This is an excellent video from food campaigner Anna Lappe and her site
Food Myths.



If you want a concise overview of the tactics food companies use to target children to like their foods, this is a great starting point.

For parents it can sometimes feel like we are fighting a losing battle to get our children to eat healthily, and this video will give you heart that there's a reason that it feels that hard - it really is a battle. Junk food is chemically designed to be addictive, is marketed cynically at children and has worked its way, through sponsorship, into every area of our children's lives. So while putting healthy food on the table and turning off the TV may help, it's not enough to shut out the constant drip-drip effect on our children's minds.




Check out the video and if it makes you want to act, you can click through to the Food Myths website and find other actions you can take to register your anger at the fact that this predatory and cynical marketing to minors is allowed to continue. The same people have made several other great videos on their Real Food Media Project youtube channel.


If you enjoy the short video, you may also enjoy this slightly longer video of Anna giving a TEDx lecture in February 2013. It gives a little more detail and context.








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